Confucius said, “Everyone eats and drinks, but few appreciate taste.” When you understand a bit about the science of taste, you may join the few who appreciate it. In fact, the science of taste is amazing. The human sensory systems allow us to distinguish about 100,000 different flavors. Flavors emanate from our bodies’ ability to discern one taste from another. Taste is the number one driver of consumer choice in food and beverages. Understanding how we experience taste is fundamental to unlock how consumers evaluate and make food choices. So what exactly do we mean by taste? This is very important that all Food production courses in India should understand the Taste is a powerful and complex thing. It’s not just about flavor, or about sweet, salty, bitter or sour. It’s a multi-sensory human experience a layered effect of appearance, sound, touch, basic tastes, mouth feel and aroma, all influenced by our cultures, life stages, individual preferences and mindset. But now th
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